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Stay Ahead in the Creator Economy

Bi-weekly insights, strategies, and hands-on tips to grow your reach and your revenue.

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Our latest News

Improve Operations. Get More Done.

Welcome to our newsletter, Karat Weekly. In this edition: 1) Free operations audits from the Karat team, 2) Signs you need an operations refresh, 3) Codie Sanchez: How to make $100M/year from 100M views, and 4) Creator Studio Talk: Andrew Lin on UGC

October 15, 2025

Write Offs You Didn't Know You Could Take

Welcome to our newsletter, Karat Weekly. In this edition: 1) What you can write off and how to track it, 2) Quick Link highlight: YouTube, TikTok, and IG updates, and 3) Creator Studio Talk: Will Hanisch from GreenRoom legal

October 15, 2025

Creator Advice from Codie Sanchez

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Codie Sanchez's advice for creators, 2) Quick Link highlight: Instagram's new rewards program, and 3) Boost your creator earnings by $10k with Karat Banking

October 15, 2025

Learnings from Alex Hormozi's Book Launch

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Hormozi’s book launch, YouTube comeback, landing more deals, 2) Quick link highlight: How to stay interesting as a creator, and 3) Creator Studio: A lawyer’s tips for starting a business with a partner

September 30, 2025

5 Reasons Brands Turn You Down

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Why you aren’t landing more brand deals, 2) Quick link highlight: $8k/mo UGC opportunity, and 3) Creator Studio: How to create man on the street content

September 30, 2025

9 Ways to Make More as a Creator

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) 9 ways to earn more as a creator, 2) Quick link highlight: A new TikTok app is coming, and 3) Creator Studio: Aaron Paulsen

September 30, 2025

Make More Money: Audit Your Strategy

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1)How to audit your creator business like a CEO, 2) Quick link highlight: Maximize Prime Day affiliate earnings, and 3) Creator Studio: Jean Kang, LinkedIn Creator Masterclass

September 30, 2025

It's Here.

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Karat business banking, and 2) An exclusive offer for you

September 30, 2025

Fix Your Content Performance

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How to do a content audit, 2) Airrack’s hiring an editor, and 3) Quick link highlight: A creator’s $600k income breakdown

September 30, 2025

Reach is Down [Here's What to Do]

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) What to do when reach is down, and 2) Quick link highlight: Storytelling hooks to try

September 30, 2025

Be Your Audience's Best Friend

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How to become the niche, 2) Tips for a more natural camera presence, 3) Building recognition on social media, and 4) Quick link highlight: Pitch template for 80% success rate

September 30, 2025

Future of Short Form Content

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Alex Hormozi’s take on short-form content, 2) How to get invited to festivals like Coachella, and 3) Quick link highlight: Snapchat launches ad referrals

September 30, 2025

1 Thing 33x'd This Creator's Income

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) The thumbnail mistake holding Sarby back, 2) How community transformed his channel 3) The power of consistent content creation, and 4) Quick link highlight: Paid influencer academy

September 30, 2025

We Interviewed Alex Hormozi

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Alex’s advice for creators, 2) Quick link highlight: Meta might be forced to sell IG, and 3) Creator Studio: Personal branding with Katie Xu

September 30, 2025

Tax Prep in 47 Minutes

Legal

Welcome to our newsletter, Karat Weekly. In this edition: 1) How to fix your tax systems, 2) Content planning framework to try, and 3) Quick link highlight: Finding a signature series to grow your page

September 30, 2025

CORRECTION to Today's Newsletter

Audience & Growth

September 26, 2025

Tax Mistakes Creators Make

Legal

Welcome to our newsletter, Karat Weekly. In this edition: 1) Recap of tax workshop, 2) Our next live tax workshop, and 3) TikTok ban update

September 26, 2025

Most Untapped Platform for Creators

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Building a profitable LinkedIn creator business, 2) How to build a cult following, and 3) Changed to Instagram and YouTube Shorts

September 26, 2025

$768k a Year as a FT Creator

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Bran Flakezz income stream breakdown, 2) Untapped income stream creators should use more, 3) IG’s new ranking and recommendations, and 4) LinkedIn creator making $10k/mo

September 26, 2025

Advice from Jubilee's Founder

Legal

Welcome to our newsletter, Karat Weekly. In this edition: 1) Expert advice for creators, 2) Profile tips from the Head of IG, and 3) This week’s interview in Creator Studio

September 26, 2025

Build a Winning Team

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) How to build a winning team, 2) TikTok ban pending in less then 30 days, 3) Podcast interview with Alex Hormozi, and 4) UGC job for $3k/mo for 4 videos

September 26, 2025

Your Financial Stack as a Creator

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Perfecting your financial stack as a creator, 2) MrBeast’s playbook for success, and 3) Duolingo’s viral content strategy

September 25, 2025

Audit Your Creator Business

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How to perform a business audit and why you should, 2) Advice from ChefPK on launching a physical product, and 3) Next week’s Creator Studio call

September 25, 2025

Uplevel Your Content Business

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Creator business playbook, 2) CapCut warning, and 3) How one girl made $14k in one month on Pinterest

September 25, 2025

Creator Bootcamp Week 2 Learnings

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Creator Bootcamp Week 2 Learnings, 2) Stan Store links banned from TikTok, and 3) 10 YouTube mistakes preventing your growth

September 25, 2025

What You've Missed in Creator Bootcamp

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Recap of Creator Bootcamp learnings so far, and 2) What’s coming the rest of the week

September 25, 2025

Meet with Top Creators [for free]

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Creator Bootcamp schedule, and 2) TikTok ban update

September 24, 2025

Tips from Mr Beast's Editor [+ TikTok Ban Tips]

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Tips from MrBeast’s Editor, 2) TikTok data download, and 3) Creator Bootcamp Update

September 24, 2025

Creator Bootcamp, TikTok Ban Update, & 2025 Trends

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Creator Bootcamp, 2) TikTok ban update, 3) IG shuts down monetization program, and 4) Pinterest trend report breakdown

September 24, 2025

5x Your Creator Income in 2025

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Where are followers worth the most?, 2) Top monetization insights of 2024, and 3) TikTok ban update

September 24, 2025

The Playbook for Success on Socials

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: we’re recapping some of the most impactful, tactical advice given by our guests throughout the year.

September 24, 2025

Creator Economy Wrapped

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) 2024 creator economy recap, 2) TikTok ban update (again), and 3) Insights from Discord

September 19, 2025

How to Grow a Newsletter [Tips from an Expert]

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Newsletter tips from writer of the Publish Press, 2) TikTok ban update, 3) Online event to connect with other creators, and 4) YouTube growth tips

September 19, 2025

TikTok Ban [Latest Update & What We Know)

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) The timeline of events, 2) What happens next, and 3) What you should be doing in the meantime to prepare as a creator

September 19, 2025

How to Craft Viral Storytelling Content with Colt Kirwan

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How Colt Kirwan plans his storytelling content, 2) Practical ways to address creator burnout, and 3) TikTok ban update

September 19, 2025

This YouTuber Grew to 6M Subscribers. Here's Their Playbook.

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How Jenny Hoyos grew her channel, 2) IG’s recommendations for broadcast channels, 3) 2025 social media predictions, and 4) $7k/mo UGC opportunity

September 19, 2025

Jomboy Media 50x'd Revenue in 1 Year, Trump's Plan for the Ban & More

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How Jomboy Media 50x’d their revenue in 1 year, 2) What President-elect Trump plans to do about the TikTok ban, and 3) YouTube monetization update

September 19, 2025

Growth Tips from Retention Expert, Trump's Plan for the TikTok Ban + More

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Pov_husband’s strategy for 0-1 million in 7 months, 2) Advice from YouTube’s top retention strategist, and 3) Earn money licensing your content to train AI models

September 19, 2025

How to Double Your Platform Earnings & Become a Comfort Creator

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) How to become a comfort creator, 2) Social media is impacting the elections, 3) New social media platform $$$, and 4) New IG features

September 16, 2025

$2k Brand Deals with 8k Followers (How This Creator Does It)

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Why reposting your content is a great strategy, 2) Is posting on LinkedIn worth it?, and 3) Black Friday affiliate strategies

September 15, 2025

New IG Algorithm Insights, Making $ From Merch, + TikTok's New Venture

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How to do merch the right way, 2) TikTok’s new venture, 3) Why your photos get less reach than carousels, 4) Subliminal hooks to try in your next video, and 5) X’s new keyword research tool

September 13, 2025

New IG Best Practices, Growth Tips, & Hurricane Coverage

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How Eugene grew from 0 to 1M in 6 months, 2) Creators covering Hurricane Milton, and 3) IG’s new best practices

September 13, 2025

How One Creator 660x'd Their Following in 9 Months

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition:

September 13, 2025

Pitching Process for Brand Deals on Every Video

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) How one creator has a brand deal on every YouTube video, 2) Process for landing 35% of brand deals with pitching, 3) TikTok’s newest defense mechanism for the potential ban, and 4) New TikTok monetization program

September 13, 2025

How to Grow to 5M Subscribers, TikTok Ban Update, & New Creator Brand

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Content creation tips from Humphrey Yang, 2) The Lunchly debacle, 3) TikTok ban update, and 4) Updates to YouTube and Snapchat One creator’s strategy for growing to 2.3M subs in 1 year

September 13, 2025

Isaiah Photo's Storytelling Framework (10M+ Subscribers)

Audience & Growth

There’s a lot of noise around what makes good content. One unarguable key? The ability to tell a good story. Welcome to our newsletter, Karat Weekly. In this edition: 1) Isaiah Photo’s tips for succeeding on YT Shorts, 2) The Secret Lives of Mormon Wives, 3) New TikTok feature , and 4) TikTok ban update

September 12, 2025

This Creator Tricked Us All

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Nikocado Avocado’s social experiment, 2) IG is changing again, 3) TikTok ban update, 4) Snapchat gets sued, and 5) UGC opportunities

September 12, 2025

More IG Changes, Using AI to Mimic Your Voice, & Breaking Into Long-Form

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Tips for expanding to long-form content, 2) IG’s new updates, and 3) TikTok’s new AI of your voice

September 12, 2025

IG is Changing, Thumbnail Best Practices, & More

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Tips for the perfect YouTube thumbnail, 2) Updates on social media platforms, and 3) AI continues to disrupt the creator economy

September 12, 2025

Recap of the White House Creator Economy Conference

Legal

September 12, 2025

Earn $4k/mo in Affiliate Revenue with Just 5k Subscribers

Money

We officially hosted the first guest in our private Discord community for creators. We brought in Shervin from Shervin Shares — a creator who made $4k/mo with just 5,000 subscribers. 🤯 Now, he’s a full-time creator with a unique approach to monetization. In this newsletter: 1) Shervin’s affiliate marketing strategy, 2) How to earn revenue while also creating the content you want to, and 3) A few updates on the creator economy

September 12, 2025

The Launch Strategy That Made Me $8k in 3 Days

Money

Hey. I (Grace—the girl who writes this) just launched a digital course on freelancing and made $8k in sales in 3 days. In this edition of Karat Weekly: 1) The exact launch strategy I used, 2) Things I’d do differently if I launched a course again, 3) What I’m doing moving forward to drive sales, 4) A few updates on social

September 11, 2025

Important Updates on Short Form Platforms

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) An exciting announcement from Karat, 2) What’s happening on short-form platforms, 3) Updates you need to know about, 4) A few other interesting updates on the world of social

September 11, 2025

This Corgi Creator Made Over $1M in One Year [Here's How]

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) How a corgi made $1M, 2) What we can learn from pet influencers, and 3) A few updates on the world of social

September 11, 2025

15 Places to Get Paid Brand Deals & UGC Opportunities

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) 15 places to earn more as a creator, and 2) A few updates on the world of social

September 10, 2025

The Roadmap to $30k Course Launches

Money

Hey. This issue is jam-packed with value. We interviewed creator Mallory Baska to learn more about the success of her investing course—a program that generates her around $30k each time she runs her funnel. In this edition: 1) Mallory’s course, how much she sells it for (all the details), 2) Her launch strategy, step-by-step, 3) Her advice for aspiring course creators, and 4) A few updates on the world of social

September 10, 2025

When Creator Businesses Fail [Lessons We Can Draw]

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Failed creator businesses, 2) What we can learn from them, and 3) A few updates on the creator economy

September 10, 2025

This Creator Made $48k from Digital Products

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Meghan Lim’s digital product strategy, and 2Some updates on the creator space

September 10, 2025

How Creators Make $200k/mo with Paid Communities

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) What is a paid community?, 2) Paid community success stories, 3) How to create one for your audience, and 4) A few updates in the creator economy

September 9, 2025

6 Steps to Negotiate Better Brand Deal Rates

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) 6 steps to better brand deal negotiation, 2) A few updates on the world of social media, and 3) Quick financial reminder

September 9, 2025

How to Create and Sell a Course (And Why You Should)

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1)Why Sell a Digital Course, 2) How to Find a Course Topic, 3) Where to Create and Sell It, and 4) A few updates on the world of social media

September 9, 2025

Quick Guide to Making Thousands on Digital Products

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Why you should sell digital products, 2) How to find a winning idea How to create a funnel that sells your product in the background, and 3) A few updates on the world of social media

September 9, 2025

How Much to Charge for a Brand Deal

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) A few frameworks people use to calculate brand deal rates, 2) How to see if your rate is on par with the market, and 3) A breakdown of YouTube’s 2024 Q1 report shows why it’s the #1 platform for creators

September 9, 2025

How to Make More Affiliate Income

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) What creators make from affiliates, and 2) How to make more affiliate income

September 9, 2025

How to Maximize Your Revenue Per Follower

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) Which platforms followers are worth the most 2) Karat’s CEO speaks on TikTok ban, and 3) Why you should get on Snapchat

September 9, 2025

The Most Underrated Income Stream for Creators

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) What creators are making on Patreon, 2) An update on the TikTok ban, and 3) A word of caution on partnerships

September 9, 2025

When is Adsense the Highest? & What to Do During Low Months

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) The highest and lowest Adsense months, 2) What creators do to supplement their incomeYouTube’s plan to outperform TikTok Shop, 3) Dude Perfect’s $100M investment deal

September 6, 2025

IG's New Feature, FL Bans Social Media, & More

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Instagram’s newest update, 2) Florida bans social media, 3) YouTube’s new monetization option, 4) How one musician boosted his revenue with an SEO hack

September 6, 2025

What Platforms Are Really Paying Creators

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) What creators make from platforms, 2) Will your YouTube ads get less views with this new update?, 3) Crypto’s recent surge shows promising future for creators, 4) Some quick links you should check out

September 5, 2025

What Creators are ACTUALLY Making

Money

Welcome to our newsletter, Karat Weekly. In this edition: 1) What platforms are paying creators, 2) Roblox launches creator fund, 3) Snapchat launches sponsored AR filters, and 4) A creator going bankrupt from taxes

September 5, 2025

The REAL Timeline of the TikTok Ban

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) The real timeline of the TikTok ban, 2) Yahoo for creators, 3) Connected TV advertising, and 4) The Kate Middleton drama

September 5, 2025

Is TikTok Finally Getting Banned?

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) US House committee approves TikTok ban, 2) Creators promoting weight loss drugs in paid partnerships, 3) Twitch to add a scrollable feed, and 4) Should corporations own stock in creator YouTube channels?

September 5, 2025

Adobe Music AI, How Much ReesaTeesa Made, & The Willy Wonka Experience

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Adobe’s new music AI tool, 2) The Willy Wonka Experience, 3) Is KSI a billionaire? and 4) How much ReesaTeesa made from Who TF Did I Marry?

September 5, 2025

Sora AI is Coming for Creators... So They Say

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Sora AI and its impact on creators, 2) Are creators becoming mainstream celebrities? 3) The Who TF Did I Marry Series and what it means for social media

September 5, 2025

Brand Under Fire for Copying Creator's Content

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Biden takes to TikTok, 2) Brands under fire for copying creator’s content, and 3) New TikTok-inspired food company

September 5, 2025

Biden Hires Content Creators & MrBeast's X Experiment

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) Content creators working on political campaigns, and 2) Ad revenue on X, AI music features, and paying child creators

September 5, 2025

Are AI Creators Outpacing Human Creators?

Audience & Growth

Welcome to our newsletter, Karat Weekly. In this edition: 1) AI creators, long-form content, and creator brands and 2) TikTok steals ChatGPT, YouTubers quitting

September 4, 2025

The Best Business Bank Accounts for Creators

Money

Business checking accounts and savings accounts for self-employed creators.

February 7, 2024

The Best Retirement Accounts for Creators

Money

From SEP IRA, to Solo 401(k), here’s a breakdown of the best retirement accounts for self-employed creators.

January 29, 2024

Tax Deductions for Creators - Qualified Business Income

Money

Helping creators understand QBI and calculating how big a deduction they might qualify for.

January 4, 2024

LLC, S-Corp, or Sole Proprietorship – Which Should Creators Choose?

Legal

Creators are small businesses owners, but it can be difficult to figure out whether they should be a sole proprietorship, LLC, or S-corp. Here are the pros and cons of each.

December 29, 2023

How Creators Should Price Brand Deals - A Guide

Money

A guide to how content creators should charge brands for sponsorships.

December 19, 2023

Creator Brand Deals 101: Contract Dos and Don’ts

Legal

What creators need to know about negotiating brand deals and contracts.

December 11, 2023

Should I Start an LLC as a Creator?

Legal

Creators that form LLCs can save big time – in both taxes and legal liability.

December 5, 2023

4 Ways Creators Can Boost Their Credit Score (and Why It Matters)

Money

As a digital creator, you can have millions of followers (and millions of dollars) but still get rejected when you try to buy a house, a car, or even get approved for that apartment you have your eyes on.

June 14, 2023

31 Tax Deductions for Creators [2023 Guide]

Audience & Growth

Taxes are a pain, but creators and influencers can take these tax deductions to save thousands of dollars.

June 14, 2023

The 5 Best Retirement Plan Options for Self-Employed Creators and Influencers

Legal

Are you a self-employed content creator or influencer? It's time to think about your retirement plan! But how do you save for retirement when you're your own boss?

June 14, 2023

S Corp Status for Creators and Influencers: 3 Advantages You Need to Know

Money

Are you a self-employed content creator or influencer? It's time to think about your retirement plan! But how do you save for retirement when you're your own boss?

June 14, 2023

Banking for Creators

Subscribe to Karat’s blog to get smarter with money, legal, and growth as a creator. From taxes to brand deals, you’ll get insights that make running your creator business simpler and smarter.

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