.avif)
How to Become People’s Comfort Creator
I recently saw this video from Julia Broome—how to become a comfort creator. I thought it was insightful, so here’s the TLDR:
Here’s the playbook for becoming a comfort creator:
1) Stop relying on trending sounds and surface level content. Get your face on camera. Be a bit vulnerable.
2) Content should be rooted in value, relatability, entertainment, inspiration, etc. (It’s hard to do this without your face or voice in your content).
3) Stop focusing on selling to your audience. A comfort creator is someone whose content you can binge watch and trust. But if you’re flooding people with your offers, Julia says you “lose the ability to become that kind of creator.”
4) Create a unique signature series. (more on this below)
How to Find Your Unique Signature Series
A signature series is repeatable content people want to come back for. It can be anything, although Julia cautions against DITL and GRWM content (they’re a bit overused and might not stand out in the feed).
Here are a few examples of successful signature series:
1) Keith Lee trying restaurants (notice his consistent “I got it. Let’s try it, and rate it 1 through 10” line. People look forward to hearing it.)
2) Alex Hazen going through her closet until he loves everything in it. She did this series for about a year (100+ parts), and her audience was tapped in every single time.
3) Hubs Life’s day in the life of a normal guy.
4) Co Op 64 ranking video games and doing video game trivia.
Social Media is Impacting the Election
Social media platforms have been flooded with political content—from influencer advertisements to candidates themselves hopping on TikTok trends. But what goes on behind the scenes at some of these platforms?
One BBC correspondent, Marianna Spring, set out to figure that out.
She created fake characters, each with private social media profiles back in 2022. They were all “undecided voters” and engaged with any content they were fed to keep the experiment consistent.
The goal was to see what content they were fed by each platform without any real input on their voting preferences.
Here’s what she found for one character, Gabriela:
