Reflecting on 2025: Thanks for the past 6 years!

Hey.

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You built profitable creator businesses in 2025.

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Launched products.

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Negotiated deals.

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And proved the creator economy is here to stay.

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Thank you for trusting us with with your creator business throughout the year. We couldn't be more grateful for your trust and support.

As we reflect on the year, we wanted to share some of our favorite moments that made this year special.

In January, we started the year with hosting our first-ever two-week live Creator Bootcamp, and it exceeded every expectation.

Hundreds of creators joined us on Discord for 11 intensive, hands-on trainings covering everything from:

• How top creators are monetizing in 2025

• What agencies and managers look for in creators they represent

• How to tell your story and build community

Creators left with actionable insights they could implement and a community of creator peers to build alongside with.

In April, we launched Karat business banking, the new financial command center for creator businesses that offers competitive APY, business tools, and a stellar Concierge team.

This year, Karat Banking allowed hundreds of creators to:

• See their revenue and follower growth in one dashboard

• Track the metrics that actually matter

• Get AI-powered bookkeeping that understands creator-specific expenses

Our private Discord community, Creator Studio, evolved from a place to hang out into the most valuable room in the creator economy.

Every week, we brought in successful creators and industry experts for live sessions on the tactics that actually move the needle. No generic advice, just real playbooks for success.

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Hundreds of creators joined Creator Studio this year, participating in 46 live expert sessions ranging from top creators to industry veterans: Join Creator Studio

And creators really saw the value!!

Whether you want to master thumbnail psychology, negotiate better brand deal rates, or get meet new creator friends, Creator Studio became the place where creators leveled up together.

One of our favorites? 5 in-person pickleball events in partnership with sponsors like Opus Clip, Bluesky Social, Algebra Media, Everbloom, and Court & Crew, plus 45+ creator clientele pickleball sessions.

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Over 1,300 creators competed, connected, and built relationships beyond the internet.

Whether you were a pickleball pro or picking up a paddle for the first time, these events proved that real connection is vital to the best creator collaborations.

Your businesses grew, and we had a front-row seat to every transaction.

‍Over $1.5B in credit was extended to creators.

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This is proof that the creator economy isn’t a side hustle anymore. It’s real business.

We tracked revenue from hundreds of income streams, but three dominated:

1. Brand deals

2. Google Adsense

3. Stripe

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What excites us most about this? Seeing the diversification.

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Creators are building real businesses with multiple revenue streams, not just hoping their next video goes viral.

This year, we put 84 Karat creators on billboards in NYC, because your success deserves to be celebrated.

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This wasn’t about marketing—it’s a statement that creators are real business owners building the next generation of media companies.

Every face on those billboards represents someone who took the leap, built something from nothing, and bet on themselves.

We can't wait to celebrate more of our creator clientele in 2026 in Times Square!

Thank you to all of you who have trusted us with your financial stack, provided input on our product, and followed our journey via content. If you enjoyed Karat this year, we can't wait for you to experience what's coming next in 2026.

If you've made it this far... here's a hint👀: 🥕💰📱‼️

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Here’s to making 2026 even bigger.

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Quick Links

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🎥 $8k/month SF-based UGC opportunity.

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🏆 Winners of the TikTok Awards.

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👀 Updates on TikTok ban.

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See ya in the new year!

Team Karat