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Quick Announcement 👋🏼
Want expert advice on how to improve operations in your creator business? We’re offering FREE operations audits to creators who are already monetized on social media who read this newsletter.
We’ll provide support with:
• Optimizing your operations
• Saving time on financial management
p.s. This isn’t financial, legal, or tax advice. However, if we see an area where those processes could be smoother for you, we may make suggestions.
5 Signs Your Operations Need a Refresh
You want your creator business to A) function smoothly and B) bring you joy. Turns out, these two elements are intertwined.
If your operations are all out of whack, it’s going to be difficult to dive deeper on the pieces that bring you joy.
To bring more joy into your creator business, you need to start by auditing your operations and making tweaks. Here are 5 signs to look for and a few tactical steps to improve.
#1: You Dread Certain Parts of Your Routine
Sure, there are tasks you just won’t love, but if you find yourself avoiding a task because you hate it that much, you need to rethink it.
Give this exercise a try: List out all the tasks you complete on a weekly basis. Then rank them on a scale of 1-5 for how much joy they bring you. Determine a reasonable action to take to improve this task.
Here’s an example:
#2: You Dread Certain Parts of Your Routine
If you’re constantly scrambling to hit publish or sending last-minute concepts to brand partners, your content planning system isn’t serving you.
This reactive approach not only hurts your professional reputation, but it compromises the quality of your work. You’re loaded up with urgency rather than creativity, and your output takes a hit.
Instead: Start scheduling content 2-3 weeks in advance. Or at the very least, map out your content plan ahead of time.
Add status markers to tasks, like “scripted,” “filmed,” and “edited,” so you can see what each piece of content needs for completion.
#3: Financial Tasks Consume Hours Each Week
It should not take hours to organize receipts, track payments, and figure out your profit margins. This is time that could be spent creating.
If you’ve underestimated how much administrative overhead comes with monetizing your content, you’re not alone.
Look at your recurring financial tasks and ask yourself:
1. What can I automate?
2. What can I outsource?
What you can’t automate or outsource, schedule time for. Some creators use a “CEO day,” assigning the last day of the month to catch up on financial admin tasks.
Schedule free 15-min ops audit!
#4: You Can’t Take Time Off Without Everything Falling Apart
True business sustainability means your income and operations can survive when you need a break.
If taking a week off means losing brand deals, missing deadlines, or having your engagement tank, you might not own your business (it owns you).
Try this: Start by taking one planned day off per month to test your systems. What doesn’t work when you take a day off? What becomes frustrating or difficult to get done?
Work on optimizing those areas first. Then take a couple days off. See what breaks, then come back and fix it. You’ll quickly find operational challenges at the root.
#5: You Feel Overwhelmed By the Business Side of Creating
The entrepreneurial side of content creation can feel completely foreign if you started as a creative rather than a business owner. Contracts, negotiations, strategy, and analytics are often overwhelming.
When this overwhelm grows, it can lead to avoiding important business decisions, undercharging for your work, or missing income opportunities.
Instead: Pick one area you want to master by the end of Q4. Then focus solely on that, educating yourself and developing systems to improve this area.
In Q1, pick a new area.
Slowly but surely, you’ll have mastered everything.
How to make $100M/year from 100M views
Most creators get stuck earning minimum wage and wonder what's next. Codie Sanchez says: It isn't Adsense or brand deals. It's boring businesses.
Codie built a $100M empire buying "boring" businesses like laundromats, paint shops, and coffee shops and scaling them with her content knowledge.
In the most recent episode of the Karat Podcast, Codie shared why she thinks creators should stop chasing viral moments and instead use content as a distribution system to scale a boring business.
Listen to her exact playbook in this episode:
Quick Links
🎥 $10k/mo UGC opportunity for LA-based creator.
🔔 Instagram updates notification ranking.
🎁 YouTube incentivizing livestream donations.
This week in Creator Studio...
This week in Creator Studio (our free Discord community) we’re interviewing Andrew Lin on creating UGC for brands!
Join this week's Creator Talk at 1:00pm PST using the link below.
