Tips from Mr Beast's Editor [+ TikTok Ban Tips]

This week in the Discord, we had James Plank, Mr Beast's video editor, sharing tips on how to create engaging content that keeps viewers hooked. We also had a special session with a lawyer on the TikTok ban, and what to do if TikTok gets banned.

Missed the conversation? Join the Discord to watch the replay.

Editing Tips from Mr Beast's Editor:

• • The first 5 seconds are CRUCIAL. You need a hook that gives the viewer a reason to continue watching. Not just an attention grabber. A REASON to watch.
• • Pattern interrupts - if there’s a lull in your video, add something surprising - a B roll clip, a sound effect, a text overlay. Don’t let your viewers get bored.
• • Don’t be afraid of silence. If a moment is important, let it breathe. Silence draws attention to a moment.
• • Re-watch your videos and ruthlessly cut. Every second must add value. If a clip doesn’t add anything, it goes.
• • Storyboard before you shoot. Know what you want to say and how you want to say it before you start rolling.
• • The best editors are the ones who understand storytelling, not just technical editing skills. Think about narrative arc and emotional journey.

TikTok Ban - What to Do:

• • Don’t panic - use TikTok while you still can. The app may come back.
• • Diversify your content across multiple platforms NOW, before a potential ban hits.
• • Build an email list. This is the only audience you truly own. Start today if you haven’t.
• • Instagram Reels and YouTube Shorts are the most similar to TikTok. Prioritize these if you’re migrating.
• • Download your TikTok data so you have your content archive. Go to Settings > Privacy > Personalization and Data.