CREATOR TOOLKIT

Creator Calculator

How much are your followers worth? Use Karat’s Creator Calculator to see the financial value of your audience today—and how to grow it tomorrow.

Now what?

If you’re wondering how you’ll get there, we’ve got some ideas and unique insights for you. Apply now for a free consultation with a Karat expert on how to grow as a creator.

Now what?

If you’re wondering how you’ll get there, we’ve got some ideas and unique insights for you. Apply now for a free consultation with a Karat expert on how to grow as a creator.

How we calculate

Each creator platform has a unique financial fingerprint that determines how much a follower or subscriber is worth relative to another platform—and the comps aren’t always intuitive. For instance, some Karat cardholders are surprised to learn that their Instagram followers can be worth up to 4.5x those on YouTube.

After two years of underwriting creators across every platform, we’ve established a series of calculations that, while imperfect, are strong enough to give us a dependable insight into revenue. We’ve sprinkled some of that unicorn dust here.

How we calculate

Each creator platform has a unique financial fingerprint that determines how much a follower or subscriber is worth relative to another platform—and the comps aren’t always intuitive. For instance, some Karat cardholders are surprised to learn that their Instagram followers can be worth up to 4.5x those on YouTube.

After two years of underwriting creators across every platform, we’ve established a series of calculations that, while imperfect, are strong enough to give us a dependable insight into revenue. We’ve sprinkled some of that unicorn dust here.

Mind your business

Creators are media businesses. And every business needs capital to grow. At Karat, you’ll get limits based on your socials and cashflow so you can focus on creating. You’ll also get cashback on categories you care about so that you can invest back in your business. Top that off with certified financial planners and the industry’s leading Concierge team.

Fact

We’ve issued 80% more credit to creators than other banks

Mind your business

Creators are media businesses. And every business needs capital to grow. At Karat, you’ll get limits based on your socials and cashflow so you can focus on creating. You’ll also get cashback on categories you care about so that you can invest back in your business. Top that off with certified financial planners and the industry’s leading Concierge team.

Fact

Our partners access 80% higher credit lines than peers

* This is for informational purposes only and any valuations are estimates for illustration purposes only. Actual appraised value may vary. Valuations are estimated based on our proprietary models and data available to and accessed by us, including data from third party providers, and do not constitute an appraisal of the subject property and should not be relied upon in lieu of underwriting or an appraisal. Valuations are based on speculative models that have not been verified or tested and do not represent a guarantee of future earnings. There are factors that we do not know that may impact the value of the property. For instance, any additional liens on your property would likely impact the value. This is not an offer for extension of credit or a commitment to lend. All products are subject to underwriting and approval. Applications are required and subject to underwriting approval for any loan products. Not all creators will qualify.

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