How we calculate
Each creator platform has a unique financial fingerprint that determines how much a follower or subscriber is worth relative to another platform—and the comps aren’t always intuitive. For instance, some Karat cardholders are surprised to learn that their Instagram followers can be worth up to 4.5x those on YouTube.
After two years of underwriting creators across every platform, we’ve established a series of calculations that, while imperfect, are strong enough to give us a dependable insight into revenue. We’ve sprinkled some of that unicorn dust here.